The World's Smallest, Smartest, Kitchen.

Thermomix

The World’s Smallest, Smartest, Kitchen.

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Project preview

Bringing out the gourmet chef in everyone

Every great innovation story starts with a humble idea, and this is the case for Thermomix. A mother in Germany wanted to make her own baby food but was unable to find an appliance capable of doing everything she needed. Four generations later with the expertise of more than 120 engineers working on continually improving and perfecting the appliance, Thermomix has invented the most versatile revolutionary product which unites 20 functions in one sleek, compact unit. Users can chop, beat, mix, whip, weigh, mill, knead, mince, grate, juice, blend, heat, stir, steam, sauté, slow-cook and sous-vide food quicker and easier than ever before. Since the 1960’s Thermomix’s popularity has skyrocketed and is now used in millions of kitchens worldwide, with at least two Thermomix appliances sold every minute! Together with their brand values, innovation, performance and progressiveness, this concept creates a platform for anyone who is eager to leverage their culinary potential. Nessabee Creative was excited to collaborate with such an iconic globe brand.

Client

Thermomix

Main services

The setup

The challenge

In preparation for the for the World Baking Day campaign Thermomix Australia/NZ approached Nessabee Creative to launch their new TM6 range and to conduct all client liaisons in relation to the HR Staff Awards and to conduct all client liaisons in relation to the HR Staff Awards.
Taking this global sensation and bringing it the Australian consumer poses a unique subset of challenges, but also opportunities for dominating a slice of an unoccupied segment of the market.

What we did

Our approach

For their World Baking Day campaign, Nessabee Creative delivered a plethora of digital assets including animation and social media content to help promote the day. The digital assets were used across multiple platforms. To help promote their new TM6 machine key digital assets where also delivered.

Nessabee Creative liaised with their marketing team and conducted all the design work around their prestigious HR Staff Awards. This included certificates and branding around the awards night.

Deliverables

The Outcome

Nessabee Creative delivered this campaign ahead of time and the clients were incredibly happy with the end result. Our team was able to elevate their market share and brand profile to new heights using innovative strategies.

Thermomix