Project Preview
Aradise is a boutique hair salon nestled in Perth’s CBD, amongst the rich heritage that is Brookfield Place. The all-star roster of stylists and industry professionals that boast over 15 years of experience, are the perfect accompaniment to the range of products that are stocked from some of the worlds most prolific hair care brands such as Evo, Aveda and Shu Umera. Aradise specialises in all things hair and cater for both male and females and are proud advocates of beauty, health and wellbeing. This inner city sanctuary is notorious for their mastery for private groups, wedding parties and formal styling, with professional beauty and care packages to suit an array of client needs. Aradise has a strong focus on building relationships and providing premium care to their clients. They pride themselves on their creative passion and accumulative years of well-developed expertise.
The Set Up / Challenge
Aradise oozes with talent and finesse but you would have never known, had you taken a glance at their social media channels. Upon having several conversations with the client, we understood that there was huge potential in maximising their social media channels as well as engaging their current clientele through electronic distributed mail featuring specials, offers and seasonal promotions .
What We Did
After understanding their brand essence and their unique selling proposition, we devised and implemented a personable social media strategy that reflected their expertise, friendly service and their renowned status.
The Outcome
The content that we are now producing reflects the brand’s upscale persona. We utilise intelligently selected imagery along with personable copy to translate Aradise’s sophistication and skill. Speaking of regular content, we also produce monthly EDMs to their database that has proven to have a direct correlation with Aradise’s sales. We also took things to the next level and devised a Cinema Ad that took centre stage, appealing to Aradise’s target audience. This will be soon over a 12 month span at Perth’s newest cinema located in the heart of the City. Melbourne Cup was a pinnacle event for the Aradise team as they managed to style and showcase their artistry on a select few of the ever gorgeous Chadwick Models.
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